Privacy Notice

This Privacy Notice explains how Exes Fashion AB (organisation number 559540-7239), trading as Truetype, collects and uses personal data.

1. Data controller

Exes Fashion AB is the data controller for the personal data collected through this website.

2. What we collect

Contact information (email address) if you provide it during checkout.
Usage data such as your answers to the questionnaire and your resulting report type.
Technical data such as IP address, browser type, and device identifiers for security and analytics.

3. Why we use it

To provide the personality assessment and report.
To process payments and fulfil orders.
To provide customer support and respond to enquiries.
To keep the service secure and prevent fraud.

4. Legal basis

We process data based on contract performance (providing the service), legitimate interests (security, analytics), and, where required, your consent.

5. Who we share data with

Paddle — our Merchant of Record — for payment processing, tax compliance, invoicing, subscription management, and related customer service.
Hosting and analytics providers that help us operate the website.
Professional advisers or authorities where required by law.

6. Retention

We keep personal data only as long as necessary to provide the service, comply with legal obligations, and resolve disputes. When no longer needed, data is deleted or anonymised.

7. Your rights

Depending on your location, you may have rights to access, correct, delete, restrict, or port your data, and to object to processing. To exercise these rights, contact us using the details on this website.

8. Security

We use appropriate technical and organisational measures, including encryption and access controls, to protect personal data.

9. Cookies

We use only essential cookies required to operate the service and process payments. No analytics or marketing cookies are used without your consent.